China’s automotive giant Geely is preparing to introduce its first petrol-powered vehicle in South Africa as the company broadens its strategy in one of Africa’s most competitive vehicle markets.
The decision represents an important evolution for the brand, which entered the South African market toward the end of last year with a portfolio centered on new energy vehicles (NEVs), including battery electric and plug-in hybrid models. The initial approach targeted early adopters and consumers interested in cleaner mobility solutions, but the company now sees value in complementing that lineup with conventional engine offerings.
Quentin Oppermann, General Manager of Geely South Africa’s Galaxy division, said the introduction of an internal combustion engine (ICE) model is necessary for the brand to compete more effectively in a market where petrol-powered vehicles still dominate consumer demand.
According to Oppermann, Geely’s long-term ambition is to become a serious contender against established automotive players such as Chery, Volkswagen, Suzuki, and Toyota. Achieving that goal, he noted, requires a product mix that includes both electrified vehicles and traditional combustion-engine models.
South Africa’s transition to electric mobility remains gradual, with adoption constrained by the relatively high cost of EVs and uneven charging infrastructure outside major urban centres. Even so, Geely says local response to its electric offerings has exceeded expectations.
The company’s Geely E2, introduced in April and positioned as South Africa’s most affordable electric vehicle, reportedly generated strong market interest. Geely says the initial shipment sold out within two weeks, while allocations for the second batch were fully reserved shortly afterward.
The momentum reflects growing consumer curiosity around electric mobility, particularly as fuel prices continue to fluctuate and charging infrastructure steadily expands across the country.
Geely is now preparing for a more aggressive expansion phase. The automaker plans to introduce several additional models over the coming months, with the objective of growing its South African lineup from three vehicles currently to approximately ten by the end of 2026.
The expansion strategy also includes significant investment in the retail network. Geely already operates 33 dealerships nationwide and intends to increase that footprint to roughly 50 outlets before the end of the year, strengthening its ability to serve customers across the country while supporting future growth ambitions.
