Valu, through its dedicated arm Valu Shift, has partnered with ElTawkeel.com to introduce Egypt’s first fully integrated digital automotive e-commerce platform for the new vehicle market, according to an emailed press release.
The collaboration brings together sales, booking, payments, and financing within a single digital journey, aiming to streamline a process that has traditionally relied on fragmented dealership interactions.
The platform allows users to browse new car models, compare specifications through structured comparison tools, and access official pricing in real time. Customers can also receive financing pre-approval decisions in as little as one hour, significantly compressing the vehicle purchase cycle.
By embedding Valu Shift directly into ElTawkeel.com, the two companies are positioning the platform as a shift away from conventional auto retail models toward a more unified, transparent, and digitally enabled ecosystem that reduces friction between buyers and financing providers.
Mostafa El-Sahn, Chief Risk Officer at Valu, highlighted the impact of the integration on customer experience and speed of access to credit:
“Through our partnership with ElTawkeel.com, Valu Shift enables customers to receive financing pre-approvals within just one hour, delivering a fully digital and documented journey that removes the need to move between multiple entities to complete a vehicle purchase. By embedding financing directly within the new car-buying experience, we are simplifying a traditionally complex process while advancing greater transparency, efficiency, and accessibility across Egypt’s automotive market.”
Ali Shaaban, Founder of ElTawkeel.com, emphasized the broader vision behind the platform:
“Our goal is to provide a transparent and integrated buying experience. We believe true digital transformation in this sector requires the integration of sales, financing, and insurance within one system, which is exactly what we have built at ElTawkeel.com.”
